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Established in 1991, IAS Media is one of the largest media concessionaires in the MENA region. With a solid reputation as the 'multi-media, multi-market' Sole Concessionaires for leading international and regional media conglomerates spanning the far reaches of the globe, we offer a media spectrum that comprises Print, Television, Digital, Radio, Cinema and Out of Home. Intensive consumer research, creative thinking, and smart optimization of media enables us to partner with a myriad of local government departments, media buying houses, advertisers, and advertising agencies.

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Latest News

IAS Media’s Ali Asgar Mir wins the “Media Personality of the Year” award at the India Economic Forum 2018


IAS Media’s Ali Asgar Mir discusses the industry’s future as he makes list of top Indian business owners


Kaun Banega Crorepati Season 9 - Launch


Kaun Banega Crorepati, a show that has over the seasons become a platform where the common man’s dream finds its voice, is back with the ninth season ! India’s biggest superstar, Amitabh Bachchan, will once again create magic with the iconic phrases “Deviyon aur Sajjano” and “Lock kiya jaye”. Get set for a season that is bursting with technology, newer lifelines and even more thrill. 
Starting August 28th, every Monday – Friday at 9 PM

Shankar Jai Kishan 3 In 1


The show talks about ‘Kishan’, who is living three lives as Shankar, Jai and Kishan.
Kettan the only protagonist in the show will be seen as Kishan, the only child left of the three triplets in an accident. However, Kishan’s widow mother who is a heart patient and handicapped doesn’t know the truth. To keep his mother away from another heart attack, Kishan decide to disguise as Shankar and Jai. Kettan will be donning three different character; a Doctor, a Policeman and a Real estate agent.
Starts 8th August, Mon – Fri, 10pm only on SAB TV

Kaun Banega Crorepati Season 9


Sony TV's much awaited show Kaun Banega Crorepati Season 9 hosted by Amitabh Bachchan is coming back on television. While the celebration of its comeback is still on among the audiences, the channel has released a new promo. In the video, we see Big B celebrating the spirit of young India to overcome the social biases and barriers, and give a fitting reply to demeaning and distasteful questions. The show has always been famous among the people, especially the middle class of the country. It is known to have shown a way of life and a belief that dreams can be achieved.

The Drama Company on Sony TV


Krushna Abhishek's new comedy show The Drama Company will will air every Saturday and Sunday on Sony TV at 8 PM. After a long tryst with controversies, the show will finally air on the same channel that also airs Kapil Sharma's The Kapil Sharma Show. Sharma and Abhishek are India's two most known comedians. Here's a quick guide to the show:
The show will have Krushna Abhishek, his Comedy Circus partner Sudesh Lehri, Sugandha Mishra, Dr. Sanket Bhosale, Ridhima Pandit, Tanaji and Aru Verma in pivotal roles.

Apart from these, Mithun Chakraborty will be seen playing a crucial role in the show, akin to his 'Grand Master' avatar in Dance India Dance. Shambhu Dada is what Chakraborty will be called on the show.

About the show

The comedians are 'misfits' who will play different characters each week. The artists will try to impress Shambhu Dada with a blockbuster play each week, in the hope of getting a world tour deal from him. However, nothing will go right in their adaptation and this will result in awkward situations, which will make the audience erupt in laughter.

The Twist

The show also has an interesting twist. The artists who will try to get their hands on the deal from Shambhu Dada, have no idea that Dada himself is phoney, who sells tickets to their play and mint money.

Pehredaar Piya Ki on Sony TV



Sony’s new show Pehredaar Piya Ki will start airing on 17th July 2017 will be replacing Jaat Ki Jugni in the timeslot . Swaragini fame actress Tejaswi Prakash will be seen portraying the role of a 18 years old Princess Diya alongside child actor Afaan Khan, who plays 9 years old Prince Ratan Singh. Suyyash Rai will be playing supporting lead. The story is around Ratan Singh, who has to deal with huge problems because of his royal background. He needs someone pure hearted and selfless to guard him, and also take decisions on his behalf, as he is a minor.

Ratan needs a sensible person to fulfill his duties till he grows up and takes charge in his hands. Ratan gets married to Diya. The two become husband and wife, but stay more as husband and guard. Diya’s decision to marry Ratan does not let her regret ever. She stays as his friend and companion. As seen in promos, Ratan applies sindoor to Diya, which makes her emotional. The concept is very much unusual, which was not experimented before in full fledged form. The show will get Ratan and Diya’s journey, how Diya mends her relationship and solves all problems being Pehredaar Piya Ki. The show is much awaited by Tejaswi’s fans. 

MCanvas, in collaboration with IAS Media, has tied up with Gulf News


Reuters Launches Custom Content Studio, Reuters Plus


Reuters Content Solutions is a custom content studio that capitalizes on Reuters expertise to deliver the highest quality content to brands and agencies. Reuters are the branded content studio of the world’s largest international multimedia news provider, enabling brands to reach and influence the people who matter.

Publishers large and small have launched branded content studios, and now other players are getting in on the act, including venerable newswires. In the latest example, Reuters is launching a new full-service custom content studio called Reuters Plus, formalizing the news agencies’ existing capabilities, which it developed serving clients on a case-by-case basis over the last few years.
Reuters CRO Daniel Mandell conceded “there is nothing particularly new about launching a content marketing studio in 2017. For us, entering into this space is more of an evolution, since we’ve been practicing content marketing behind the scenes for around four to five years now, through quite a gamut of different brand partners.”

According to Mandell, the move to formalize Reuters’ branded content services was prompted, in part, by the continuing controversy over fake news. It has not only focused marketers’ attention on premium publishers as producers of high-quality content, but prompted brands to rethink their own approach as well.

“Marketers are at a moment where the have to think seriously about how they are able to tell credible, compelling stories in the world today,” Mandell asserted. “Reuters Plus is about helping brands leverage Reuters storytelling, which we’ve been doing for the past 160 years, to help them tell their stories in a very credible way… This is about authenticity, and that’s a key differentiator for our brand clients. The expectation is always for consumers to get and understand the truth.

Balance and objectivity are touchstones for Reuters, and these qualities can benefit brand marketers as well.

Mandell added: “Consumers are becoming smarter and smarter, and when brands are trying to fool them, they’ll know.”

On that note, Reuters Plus has already produced branded content campaigns for a number of major clients, including Canon, Samsung, SAP, ANA, and Excedrin. In the later case, Reuters Plus helped highlight Excedrin’s efficacy for migraine headaches with a larger series of pieces exploring – and quantifying – the impact of migraines on workplace productivity.

Like most other branded content studios at this juncture, Reuters Plus has its own team (many with previous editorial experience) who operate independently of its large editorial division. Unlike some other studios, Reuters Plus content isn’t limited to Reuters’ own properties and is intended for distribution on other channels, keeping with Reuters’ traditions as a news agency.

“When we create branded content, it’s not tied to the distribution of our editorial content, if the brand wants to use it somewhere else… Often our content ends up on other, competitive platforms, which is a great thing,” Mandell noted.